Who we are

Blair Lansden:

I was born and raised in Arkansas, spending my early years in Plainview before moving to Dover for a few years, and then to Gravette where I graduated high school. My passion for basketball led me to play for four years at the University of Arkansas, where I also earned a degree in Secondary Education with a focus on mathematics.

Upon graduation, I continued my involvement in basketball by attending graduate school at the University of Memphis. During this time, I served as a graduate assistant with the women's basketball program, which was a pivotal step in launching my college coaching career. My coaching experience evolved from a graduate assistant role to eventually becoming a head coach. After my time in collegiate coaching, I transitioned to teaching math, working with students ranging from 6th graders to high school seniors. After several moves, I chose to stay at home and raise our twin daughters. More recently, in the past 18 months, I've had the fulfilling experience of working in Kids' Ministry at our church.

Morgan Yates:

I grew up in Plainview Arkansas, but have lived the last 15 years in Northwest Arkansas, spending the last 5 years working in the field of Applied Behavior Analysis. Taking knowledge from ABA and insurance billing, I understand the value of recovering underpayments for medical providers.

Growing up in rural Arkansas, Blair and Morgan, learned the importance of having a hospital nearby. Rural hospitals save countless lives being the closest medical provider, and they understand the importance of giving back to those communities to continue the education and employment of those in the area.

It is M30’s mission to facilitate underpayment recovery to hospitals in Arkansas targeting rural areas, even hospitals that support rural areas, and give back to those directly impacted communities.

Philanthropy will differ for each hospital and community depending on the immediate need in that community. This will consist of supporting local non-profits and/or setting up scholarship funds to support locals entering the medical field such as nursing, radiography, etc.